Welcome to the shop for wild heroes.

MOST HUNTED X PASCAL BIER

The MOST HUNTED animal pack grows one person at a time. With fans who wear or use our beastly good items, share our message, or even go a step further. The collab pages are about the people who use their own talent to help create awareness and funds for saving wild animal species. We are fortunate to know the versatile Pascal Bier. Discover his MOST HUNTED story here.

WHEN DID YOU DECIDE TO BECOME A PHOTOGRAPHER?
When I was an art director in the advertising world, I already knew I wanted to do more with my creativity. I decided to buy a camera and started with a few freelance assignments to discover and learn about photography. Every time I went abroad for work, I took my camera with me. Because I stayed in apartments for models, I could easily get in touch with models and agencies. This allowed me to photograph different models and unleash the photographer in me.

WHAT DO YOU LIKE TO DO MOST IN YOUR FREE TIME?
I hit the gym a lot, but that’s also part of my job. What I really love doing is being outside in the city or in nature. Discovering new cities and areas is so much fun and gives me a lot of inspiration. Plus, I’m crazy about animals and am thinking about doing some volunteer work.

WHY DID YOU CHOOSE TO SUPPORT MOST HUNTED?
I wanted to do more than just take a beautiful photo. I wanted to convey a message — to share a bit more of my personal view about the world we live in today. And it doesn’t get more personal than creating these images and this story for MOST HUNTED. Their platform has all the elements I was looking for. I wanted to make a statement and do something bold.

I developed the entire concept in a personal capacity because I wanted to share my vision on the wildlife situation as a model and photographer. While I was creating the story and the images, MOST HUNTED decided to donate 100% of the proceeds from the white and grey T-shirts used in my campaign to protect wild animal species (this promotion has ended). I find what MOST HUNTED is trying to do and achieve very inspiring. In turn, I’m now trying to reach and inspire other people. Even if it’s just one person I can touch, I’d be happy. But the more, the better, of course.

WHAT IS YOUR FAVORITE ANIMAL?
I love cats, and my zion is lion. But honestly, I love almost all animals and respect them in their own way.

WHAT IS THE BEST LESSON YOU HAVE LEARNED IN YOUR LIFE?
Follow your heart and set goals you want to achieve. The goal is great to have, but the journey to reach it is more interesting and makes you a richer person. Have respect for animals and nature. They can easily do without us, but we are nothing without them.

CAN YOU TELL US SOMETHING WE DON’T KNOW ABOUT YOU YET?
Well, some people think my work is all about appearance, pretty pictures, and a glamorous life. But I can tell you, I don’t lead a glamorous life.

I enjoy my workout routines and take good care of my body and health, which is important for me personally and for my work. But your mental health is more important. Everything needs to be in balance.

Being a model is hard work, and it looks cool when you see the results, but it has nothing to do with a glamorous life. I also don’t want to present myself the way most influencers do (with a fake ‘perfect happy life’). Especially in recent years, I kept thinking, “I don’t want to show myself that way,” and I found other things that are closer to my heart: caring for animals combined with fashion and a good cause. I’m so happy that I can express myself in this project as a human, model, and photographer, and use my creativity, energy, and channels to make my voice heard in this way.

That’s a powerful and admirable stance. It’s clear you have a deep passion for animals and nature, and a strong desire to see a more respectful world.
It’s absolutely true that change often starts within. By aligning your actions with your values, you become an example that others can identify with, opening their eyes to a different way of thinking. This kind of authentic influence can be incredibly impactful, even without being an “extreme activist.”
What specific actions have you started with yourself, or what areas are you most interested in exploring to help achieve this vision?

WHAT IS YOUR WILDLIFE CONSERVATION ADVICE FOR ALL OF US?
If we all respected and protected all living creatures a little more instead of attacking them, the world would be a much more beautiful place.

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